YVStudio was hired by A Standard Transmission, a scenic shop in Red Hook, which creates all of Macy’s special window displays, to apply gold leaf to a massive reindeer head and antlers.
Concept sketch
The original concept apparently asked for a crystal deer head, but at some point this was changed to a gilded version.
Standard Transmission’s sculptors fabricated the huge antlers and head. Their prop department made the elves and presents, while the animatronics engineer created the elves’ movements.
YVStudio spent a week gilding and sealing the fauna.
The end result:
Macy’s “Giving” Window at Herald SquareAnimatronics engineer Eric Humphreys is programming the elves’ choreography.
Antlers in progress
Animatronic machinery on the back of the antlersDeer head beforeDear head gilded
Yvonne Verwer at YVStudio LLC has done high-quality decorative and murals and decorative finishes for over 20 years in many of New York's finest homes and businesses.
Her work has been shown at The French Designer Show House, and The Hudson River Show House. She has been featured in The New York Times, The New Yorker, Avenue Magazine, and Nickelodeon Magazine.
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Antlers in progress
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