Macy’s Holiday Window 2016

YVStudio was hired by A Standard Transmission, a scenic shop in Red Hook, which creates all of Macy’s special window displays, to apply gold leaf to a massive reindeer head and antlers.

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Concept sketch

The original concept apparently asked for a crystal deer head, but at some point this was changed to a gilded version.

Standard Transmission’s sculptors fabricated the huge antlers and head. Their prop department made the elves and presents, while the animatronics engineer created the elves’ movements.

YVStudio spent a week gilding and sealing the fauna.

The end result:

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Macy’s “Giving” Window at Herald Square
Animatronics engineer Eric Humphreys is programming the elves' choreography.
Animatronics engineer Eric Humphreys is programming the elves’ choreography.

Antlers in progress Antlers in progress

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Animatronic machinery on the back of the antlers
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Deer head before
Dear head gilded
Dear head gilded

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