Nike Mural Holiday 2019

For Holiday 2019 Nike will release a footwear and apparel collaboration with Olivia Kim. For art director / set designer Lauren Nikrooz YVStudio created a 10 foot mural for the photoshoot.

Details shown below: film director John Waters and Mowabb sneakers.

Mural detail with John Waters & Mowabb sneaker
Nordstrom x nike shop
Nordstrom x nike shop

According to Elle Magazine: 

“For her new collection with Nike, titled “No Cover”—a nod to the cover charge of New York nightlife—Kim journeyed back to the “fun, playful” streets of New York to create a nostalgic collection sourcing vibrant ’90s colorways and timeless Nike silhouettes.

“The capsule is a perfect confluence of classic Nike and Jordan designs with Olivia’s style rooted in the rave and hip-hop styles defining that era,” the brand explained in a press release. “Think ’90s subculture in New York where DIY fashion reigned the streets and youth culture everywhere was reclaiming their childhood through sartorial expression.”